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‘Flood the Zone with Shit’

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Vox: “The core challenge we’re facing today is information saturation and a hackable media system. If you follow politics at all, you know how exhausting the environment is. The sheer volume of content, the dizzying number of narratives and counternarratives, and the pace of the news cycle are too much for anyone to process.”

“One response to this situation is to walk away and tune everything out. After all, it takes real effort to comb through the bullshit, and most people have busy lives and limited bandwidth. Another reaction is to retreat into tribal allegiances. There’s Team Liberal and Team Conservative and pretty much everyone knows which side they’re on. So you stick to the places that feed you the information you most want to hear.”

“It was distilled almost perfectly by Steve Bannon, the former head of Breitbart News and chief strategist for Donald Trump: ‘The Democrats don’t matter. The real opposition is the media. And the way to deal with them is to flood the zone with shit.'”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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