‘Flood the Zone with Shit’

Vox: “The core challenge we’re facing today is information saturation and a hackable media system. If you follow politics at all, you know how exhausting the environment is. The sheer volume of content, the dizzying number of narratives and counternarratives, and the pace of the news cycle are too much for anyone to process.”

“One response to this situation is to walk away and tune everything out. After all, it takes real effort to comb through the bullshit, and most people have busy lives and limited bandwidth. Another reaction is to retreat into tribal allegiances. There’s Team Liberal and Team Conservative and pretty much everyone knows which side they’re on. So you stick to the places that feed you the information you most want to hear.”

“It was distilled almost perfectly by Steve Bannon, the former head of Breitbart News and chief strategist for Donald Trump: ‘The Democrats don’t matter. The real opposition is the media. And the way to deal with them is to flood the zone with shit.'”