How the Trump Campaign Uses Facebook

“Over the course of 2019, the Trump campaign spent nearly $20m on more than 218,000 different Facebook ads, a new Guardian analysis shows. Among the ads were some of the images and videos that made front-page news for their xenophobic, fear-mongering, vitriolic and outright false rhetoric.”

“But the campaign also ran a decidedly mundane social media campaign featuring classic marketing ploys designed to harvest user data. Considering the fact that the campaign has run these ads – which are largely substance-free and appear designed to maximize engagement with simple requests – over and over again, they were probably very effective.”