Democratic Groups Adjust to the Pandemic

“Well-funded Democratic nonprofits and super PACs are adjusting their messaging and tactics in response to the coronavirus pandemic as they pour tens of millions of dollars into ad campaigns and digital platforms in an attempt to beat President Trump in November,” the Wall Street Journal reports.

“The left-leaning groups have spent months polling, interviewing voters in battleground states and building digital outreach operations to avoid any missteps from 2016. Now that the pandemic has shut down traditional canvassing and campaigning, the groups say they are leaning more on that digital infrastructure.”

“The result: Voters who are more dependent than ever on technology for social connection can expect to see more Democratic-boosting content on Facebook, Instagram and even videogame platforms. And while ads focus on everything from the cost of prescription medication to the impact of tariffs on Wisconsin dairy farmers, many of the Democratic groups are putting Mr. Trump’s coronavirus response at the forefront.”