The ‘Go Everywhere’ Strategy

Lis Smith: “The strategic playbook for political communications is being remastered in the most unlikely of places: Donald Trump’s White House. No, not by the president during his highly rated, often bizarre media briefings. It’s Vice President Pence’s entrepreneurial press team and their shepherding of Dr. Anthony Fauci’s media blitz that is creating the gold standard.”

“Impressively, they’re succeeding under the immense pressures of an unprecedented pandemic. Their execution seems centered around a few simple rules: Be authentic. Be bold. Be aggressive. Be everywhere.”