Bloomberg’s Data Firm Shuts Down

Hawkfish, the Democratic data firm backed by Michael Bloomberg, is shutting down, Politico reports.

“Hawkfish was the main vehicle for Bloomberg’s failed presidential bid, which never took off despite the hundreds of millions of dollars spent. After he dropped out, Bloomberg invested another $20 million into the company, as it pitched its work to Joe Biden’s campaign. But the Biden campaign declined to use Hawkfish, in part because of fierce pushback from progressives and campaign advisers who did not want to outsource the work.”

“Still, Hawkfish played an active role in the general election… In the final months of the campaign, the firm focused a large share of its effort on Florida after Bloomberg pledged to spend $100 million to turn the state blue. Those efforts were unsuccessful too. Biden ended up losing Florida by 3 points.”