Campaigns Return to Old Trick

Politico: “Companies and groups like Avalanche are popping up to fill the gaping hole left by Facebook and Google’s prolonged political ad bans, which bar campaigns and political groups from running ads on their platforms to draw in small-dollar donors. By cutting off that pipeline to voters and potential supporters, the tech giants have set off a race to find new ways to reach those contributors.”

“And one old-school fundraising tactic is regaining fresh traction: buying, renting and swapping email lists, tactics that have been in use for a decade but have become newly important — and, some expect, lucrative — in the world of online politicking.”