Why So Many Voters Want to Be Lied To

Ruth Ben-Ghiat: “Often, people just want to believe the liar. Personality cults increase the leader’s credibility, since they present him as possessed of special powers or ruling with a divine mandate, making him seem infallible. Strongmen also know how to be persuasive, especially if they previously worked as journalists (Mussolini and the Congo’s Mobutu Sese Seko), in television (Italy’s Silvio Berlusconi and Trump) or were professional dissemblers (Putin was a KGB case officer). These practiced liars work hard to seem authentic.”

“Moreover, once people bond with the leader, they may be inclined to dismiss any evidence that conflicts with his claims, or overlook contradictions in his messages. They believe him because they believe in him. Or, in an interesting twist, they know he is lying, but they decide that they don’t care: better him than his enemy (who, as they have been taught to believe, lies even more). And some people actually approve of all the lying, seeing it as rule-breaking by a rogue they adore.”