Dan Pfieffer: “I understand the impulse. Ted Cruz is incredibly annoying. He is one of the most transparently cynical human beings to walk the planet. If the two most annoying people in your high school class had a child, that child would be Ted Cruz.”
“But every reply, quote tweet, and clever dunk aids them and gives them the thing they strive for most: attention. Every time someone yells at Cruz online, it makes him happy because it means his strategy is working.”
Anil Dash: “A reminder that may not be obvious: amplification on social networks has monetary value. Twitter’s algorithm counts it as engagement even if you shared a tweet to criticize it or mock it, and uses that signal to amplify the tweet further. Only RT what you would pay to promote.”
