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Just dropped · Trial Balloon · Ep. 195

Shake Up

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Trial Balloon · Ep. 195: Shake Up

DeWine’s Decision to ‘Give 1,000 Cans of Beer to One Guy’

May 26, 2021 · 6:00 pm ET · Leave a Comment

Ohio Gov. Mike DeWine (R) writes in the New York Times about how he came to embrace the idea of a vaccination cash-prize lottery after the idea was floated to him by a staffer in a brainstorming session:

“Over the next few days, however, I kept coming back to it. We needed something aspirational to generate excitement and motivate those on the fence to get vaccinated now.”

“I remembered a quote from Bill Veeck, the former Cleveland Indians, St. Louis Browns and Chicago White Sox owner.”

“To give one can of beer to a thousand people is not nearly as much fun as to give 1,000 cans of beer to one guy.”

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