Glenn Youngkin Tests Power of Early Advertising

Kyle Kondik: “There are some operatives who believe that early ad spending can help define a candidate positively and protect them from negative attacks later on.”

“A recent, anecdotal example of this we have heard from professionals on both sides is the campaign of now-Sen. Kyrsten Sinema (D-AZ). Sinema did not have to worry about her primary in 2018, so she spent the months leading up to Arizona’s August primary bolstering her image while her opponent, Martha McSally (R), had to tack to the right in her own primary, which she ended up winning convincingly but which she could not take for granted. By the time the November campaign started in force, Sinema had positively presented herself to Arizonans, arguably taking some bite out of Republican ads that sought to portray her as radical.”

“Youngkin is effectively trying to do the same thing in his general election advertising.”