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Republicans Cede Snapchat to Democrats

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FWIW: “Even in a world of TikTok challenges and IG Reels, Snapchat remains an effective advertising platform for campaigns and organizations to reach younger voters with quick vertical video and static content. Nearly half of Americans aged 15 – 25 still use the platform, and in 2020, political advertisers spent a record $21.2 million on Snapchat advertising attempting to reach them.”

“However, in the Biden era, that’s changed. Out of the nearly $2 million spent in 2021 thus far on Snapchat political ads, Republican ad spend only makes up around 0.1% – just around $2,500 spent by the RNC.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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