What Focus Groups of Swing Voters Are Saying

Amy Walter: “At this point, however, listening to these voters is helpful not for predicting the outcome of the 2022 election, but for understanding how they are processing the world around them. They are often much less interested in the topics and policies that get chewed over on Twitter or cable TV. Many times they also see those issues very differently than we assume they do.”

“My main takeaway was the prominence of COVID as their dominant concern. When asked about how they felt about the state of the country, almost all of them replied with a pessimistic comment. And, that negativity was almost universally centered around issues of the virus and the vaccine.”