Documents Show Facebook Has Lost Young People

The Verge: “Teenage users of the Facebook app in the US had declined by 13 percent since 2019 and were projected to drop 45 percent over the next two years, driving an overall decline in daily users in the company’s most lucrative ad market. Young adults between the ages of 20 and 30 were expected to decline by 4 percent during the same timeframe. Making matters worse, the younger a user was, the less on average they regularly engaged with the app. The message was clear: Facebook was losing traction with younger generations fast.”

“The findings, echoed by other internal documents and my conversations with current and former employees, show that Facebook sees its aging user base as an existential threat to the long-term health of its business and that it’s trying desperately to correct the problem with little indication that its strategy will work. If it doesn’t correct course, the 17-year-old social network could, for the first time, lose out on an entire generation.”

Washington Post: Insiders say Facebook’s Mark Zuckerberg chose growth over safety.