Walter Shapiro: “At what level of spending does an extra dollar fail to have any effect on vote totals? And is there a point when the omnipresence of a candidate’s TV ads annoys voters so much that it actually costs votes?”
“The analytical difficulty here is that no major candidate is willing to run his or her campaign as an empirical test of the value of additional TV buys. So ridiculous levels of spending ($277 million squandered in the small state of South Carolina on the 2020 Senate race) are maintained because any fundraising restraint is viewed as the equivalent of unilateral disarmament.”
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