A Profitable Post-Presidency Like No Other

New York Times: “In the year since Mr. Trump has left the White House, he has undertaken a wide-ranging set of moneymaking ventures, trading repeatedly on his political fame and fan base in pursuit of profit. Much as he did while in the White House, Mr. Trump has thoroughly blurred the lines between his political ambitions and his business interests.”

“For Mr. Trump, the monetization of his post-presidency represents a return to his roots. He expertly leveraged his celebrity as the host of ‘The Apprentice’ and his image as a decisive businessman to build credibility when he first entered politics. Now, he is executing the same playbook, only in reverse: converting a political following that provided hundreds of millions of dollars in small campaign contributions into a base of consumers for all things branded Trump.”