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Why Disney Couldn’t Stay Out of the Culture War

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David Hopkins: “Regardless of where one might personally stand on this issue or any other, it seems natural to expect major corporations to avoid taking sides on controversial political topics—especially those that don’t directly affect the financial bottom line. Isn’t it just smart business to avoid alienating even one potential customer?”

“And yet the trend of companies weighing in on culture-war issues—and, crucially, on the left side of these issues—is on the rise, even though they have faced threats of reprisal from conservatives for doing so. Disney offers an illuminating case study that demonstrates why this is happening.”

For members: Democrats Need to Start Fighting the Culture Wars

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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