Politico: “Some of the most endangered House Democrats are hoping to inoculate themselves ahead of a potentially brutal November by going up on TV months before the typical end-of-summer ad rush. Nine incumbents in battleground seats were already airing ads by early July, according to a Politico analysis — and some plan to keep going straight through to November.”
“It’s much earlier than House candidates typically start their general election advertising, and it’s a sign of Democrats’ political reality: Republican candidates and big-spending allied super PACs are ready to capitalize on deep economic unease and President Joe Biden’s sagging approval ratings by contesting dozens of blue districts this fall. But the second-quarter campaign finance reports due Friday will show that most battleground Democrats in Congress are flush with cash, and a growing number have responded by unleashing a steady stream of advertising early, seeking to define themselves before the attacks start — and while the airwaves are less expensive or crowded.”
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