The DeSantis Playbook

Judd Legum explains how Gov. Ron DeSantis (R) uses the media to play up to his supporters.

“DeSantis’ press strategy is to (1) make a splashy announcement with a simple, misleading narrative, (2) generate heaps of media coverage based on that misleading narrative that benefits him politically, (3) count on the media (and the public) to lose interest as the truth slowly trickles out.”

Jonathan Last: “Republican voters are such cheap dates that it doesn’t matter what a politician does, so long as he signals that he really hates the out group.”