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The DeSantis Playbook

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Judd Legum explains how Gov. Ron DeSantis (R) uses the media to play up to his supporters.

“DeSantis’ press strategy is to (1) make a splashy announcement with a simple, misleading narrative, (2) generate heaps of media coverage based on that misleading narrative that benefits him politically, (3) count on the media (and the public) to lose interest as the truth slowly trickles out.”

Jonathan Last: “Republican voters are such cheap dates that it doesn’t matter what a politician does, so long as he signals that he really hates the out group.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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