Dan Pfeiffer: “It’s been six years since the great polling miss of 2016. We probably aren’t paying enough attention to the miss in 2020; still, as the polls predicted, Biden won. But the margins were way off in a lot of states. The industry seems no closer to solving the problem now than it was in the aftermath of Trump’s win. It’s not for lack of trying. I can only speak for the Democrats, but our polling community is filled with highly motivated, very smart individuals with massive incentives to get this right. The problem may not yet be fixed which raises the possibility that the polling problem is unfixable.”
“Polling is the lifeblood of politics. It drives press coverage and campaign decision-making. But what if polling is fundamentally broken? What if we are viewing politics through a fun house mirror?”
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