“Innovations in artificial intelligence are making it faster and cheaper for political campaigns to identify, turn out and extract money from voters,” Axios reports.
“Consultants for both major parties are hoovering up voter data to hone advanced fundraising and persuasion tactics. These data tools are especially useful in down-ballot local races.”
“Consultants say they can dramatically improve campaigning by asking machines to synthesize huge amounts of data — from incomes to consumer purchasing habits — to predict how individuals will donate and vote.”
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