‘Our Worst Performing Message’

“It’s an article of faith among Democrats that their party is deeply hampered by its inability or unwillingness to tout its own accomplishments,” Politico reports.

“But what if that conventional wisdom wasn’t just wrong but terribly, harmfully so?”

“That’s the warning being issued by one of the party’s most seasoned pollsters, Stan Greenberg. In memos, private communications and interviews, Greenberg has been imploring the party to — let’s put this bluntly — shut the hell up about all the work it’s done. It’s not that voters don’t care. He says voters actively turn against Democrats when they hear it.”

Said Greenberg: “It’s our worst performing message. I’ve tested it. I did Biden’s exact words, his exact speech. And that’s the test where we lost all of our leads… It said to the voters that this election is about my accomplishments as a leader and not about the challenges you’re experiencing.”