Online Fundraising Tactics Turn Off Voters

Politico: “Doubling down on mass emails and texts is still a way to raise significant cash, and federal candidates and committees raised a combined $3.3 billion on ActBlue and WinRed, the parties’ primary online fundraising platforms, during the 2022 cycle.”

“But people who work in the field are growing concerned that fundraising appeals are crowding out newsletters, volunteer efforts and other forms of communication amid the insatiable and never-ending hunt for cash.”