Why So Many Campaigns Launched Yesterday

Roll Call: “One of the first rules when choosing a launch date is to announce at the beginning of a quarter. Campaigns understand the importance of fundraising and the media judges candidates based on their quarterly numbers, so candidates often announce their campaigns in early January, April, July or October to have as close to three full months to raise money as possible.”

“Candidates want to maximize exposure for their announcements, so announcing early in the week is an opportunity to have multiple days of media coverage of interviews and related events, ads and other activities.”

“Avoiding major holidays is preferable as well.”