Make Mike Johnson Famous

Brian Beutler: “I do hope they understand there’s more to typecasting an opposition leader than issuing a few press releases, fanning out some juicy opposition research, and declaring the damage done. Johnson’s record—forget his record, actually; his name, his face, his job title—will not take root in the public imagination on its own. And without a sustained effort to make him famous, he can make himself seem innocuous simply by being a bit more demure than his peers.”

“Instilling an idea about a person in the social consciousness and making it stick is an unending and tedious process. Republicans didn’t define Al Gore as a wooden teller of Big Fish tales in one day, it required relentless scoffing; same with John Kerry as the out-of-touch cheese-eating surrender monkey, Hillary Clinton as Mrs. Emails. Nancy Pelosi as Mrs. San Francisco values, and so on.”