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How Abortion-Rights Backers Changed Their Message

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“Shortly after November’s state-level elections affirmed voters’ support for abortion rights in Virginia, Kentucky and Ohio, a Democratic pollster named Angela Kuefler got on a webinar to deliver an analysis—and a warning—to her fellow progressives. Yes, it was clear abortion was a winning issue, she said, but it mattered a lot how advocates talked about it,” the Wall Street Journal reports.

“‘Talking about this in the context of values really widens our support,’ said Kuefler, an adviser to the Nov. 7 ballot initiative in Ohio that added a right to abortion to the state’s constitution, winning by nearly 14 points in a state President Biden lost by eight. By values, she explained, she was principally talking about the idea of freedom.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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