Trump’s Win Driven by Targeted Communications

“President-elect Trump’s victory was driven by gains among young voters that the campaign targeted through a media blitz in the final months leading up to the general election,” Axios reports.

“It’s another lesson in how hyper-targeted communications — identifying what resonates with these audiences, meeting them where they are and engaging with voices they trust — should be a key part of the comms playbook.”

“While Trump and Vice President Harris leveraged a mix of traditional and new media channels to reach young, minority voters, the scale of Trump’s outreach was bigger and broader.”