How Abortion-Rights Backers Changed Their Message

“Shortly after November’s state-level elections affirmed voters’ support for abortion rights in Virginia, Kentucky and Ohio, a Democratic pollster named Angela Kuefler got on a webinar to deliver an analysis—and a warning—to her fellow progressives. Yes, it was clear abortion was a winning issue, she said, but it mattered a lot how advocates talked about it,” the Wall Street Journal reports.

“‘Talking about this in the context of values really widens our support,’ said Kuefler, an adviser to the Nov. 7 ballot initiative in Ohio that added a right to abortion to the state’s constitution, winning by nearly 14 points in a state President Biden lost by eight. By values, she explained, she was principally talking about the idea of freedom.”