Clippers Make Political Campaign Videos Go Viral

Wall Street Journal: “Clipping political gaffes was once more of a pastime for amateur political obsessives. Now, professionals have stepped in and supercharged the political discourse, flooding platforms like X and TikTok with cuttingly captioned video snippets, often publishing edited clips within minutes or even seconds.”

“Despite concerns that the most-watched clips often omit crucial context, sometimes by design, clippers have amassed tens of millions of views, forcing candidates to pay attention — and to watch their words.”

“More so than ever before, clipping has been embraced by both official Democratic and Republican campaign committees that have exploited the reach of real-time clips and even outdone their independent predecessors.”