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Senate Republicans Make Sudden Change in Ad Strategy

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“Senate Republicans’ campaign arm is making a last-minute shift in its TV advertising strategy in the face of a growing spending disparity with Democrats in key races,” Politico reports.

“The National Republican Senatorial Committee is canceling all its remaining independent expenditure buys and redirecting that money toward ‘hybrid’ ads… Those ads are purchased in conjunction with the candidate’s campaign and at the lower TV ad rate offered to candidates — allowing the NRSC’s money to be spent more efficiently.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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