Senate Republicans Make Sudden Change in Ad Strategy

“Senate Republicans’ campaign arm is making a last-minute shift in its TV advertising strategy in the face of a growing spending disparity with Democrats in key races,” Politico reports.

“The National Republican Senatorial Committee is canceling all its remaining independent expenditure buys and redirecting that money toward ‘hybrid’ ads… Those ads are purchased in conjunction with the candidate’s campaign and at the lower TV ad rate offered to candidates — allowing the NRSC’s money to be spent more efficiently.”