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White House Social Media Is a Total Cringe Fest

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Fast Company: “Ever since the inauguration in January, the White House’s X account has served up a cosmic gumbo of horn-tooting and antagonistic trolling. Reflecting the president’s relentless command of the attention economy, it often retweets various characters from the Trump Cinematic Universe—JD Vance, Elon Musk, and Kristi Noem, for instance—in between provocative posts designed to reach maximum eyeballs.”

“The account codified its house style for the latter early on with an exhibition of mirthful hostility. Viral entries in this genre included an ‘ASMR’ video about deportations, a Valentine’s Day card about deportations, and a Studio Ghibli–style AI rendering of, well, more deportations.”

“Last weekend, however, the account went into overdrive.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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