White House Social Media Is a Total Cringe Fest

Fast Company: “Ever since the inauguration in January, the White House’s X account has served up a cosmic gumbo of horn-tooting and antagonistic trolling. Reflecting the president’s relentless command of the attention economy, it often retweets various characters from the Trump Cinematic Universe—JD Vance, Elon Musk, and Kristi Noem, for instance—in between provocative posts designed to reach maximum eyeballs.”

“The account codified its house style for the latter early on with an exhibition of mirthful hostility. Viral entries in this genre included an ‘ASMR’ video about deportations, a Valentine’s Day card about deportations, and a Studio Ghibli–style AI rendering of, well, more deportations.”

“Last weekend, however, the account went into overdrive.”