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You are here: Home / Media Buzz / Political Book Authors Turn to Podcasts

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Political Book Authors Turn to Podcasts

June 17, 2025 at 9:00 am EDT By Taegan Goddard Leave a Comment

New York Times: “In an era when mainstream media is increasingly politically polarized and siloed, and authors face dwindling opportunities for coverage in print and on television, podcasts have emerged as the rare popular medium where hosts are willing, even eager, to engage with the opposition.”

“Podcasts have also become one of the few forms of mass media that indulge lengthy conversations about serious topics, allowing authors to speak in more than a 30-second sound bite. Writers from across the political spectrum have flocked there to push their books, and some political podcast hosts have even branched into book publishing.”

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Play in Peoria: To “play in Peoria” is a phrase meaning how well something will appeal to the heartland or mainstream America.

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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