How Mamdani Used Social Media to Build a Movement

Washington Post: “Mamdani’s underdog campaign, which pulled off an upset victory over former governor Andrew Cuomo, was powered by trending videos and collaborations with creators across the political spectrum. His digital presence felt savvy and authentic, Democrats strategists and voters say, with a message that resonated with young New Yorkers and blue voters tired of milquetoast platforms and personas.”

“National Democrats eager for an edge in the internet era are taking cues from Mamdani as they approach the midterm elections. His internet-fluent posting set him apart from competitors including Cuomo, whose $25 million campaign invested in TV ads and mailers while maintaining a relatively buttoned-up presence on social media.”

New York Times: Can Mamdani’s energetic campaign be a blueprint for Democrats?