Trump Struggles with Affordability Message

Playbook: “For politicians eyeing the midterms, the only economic fact that matters is that too many voters who struggled to make ends meet last year have felt little or no improvement in their finances. But so far, Trump — typically such a powerful deliverer of political messages — just doesn’t seem to have his heart in a cost-of-living campaign.”

“Every day, Trump speaks passionately about his achievements — a record-breaking stock market, big reductions in egg and gasoline prices, strong earnings growth, no tax on tips. But there’s no acknowledgement his supporters are still struggling, no promise to tackle their concerns head-on.”

“In fact, Trump seems to find the whole debate to be a bit of nonsense.”