How Oura Ring Won Over Washington

Politico: “Oura rings are on fingers from the Pentagon to Capitol Hill… Their Finnish maker’s success stems from design savvy and good timing, but also shrewd attention to the way politics works in the capital.”

“The company in the last year has hired top lobbying shops with links to the administration and Republican lawmakers in Congress, boosting its lobbying spend from $40,000 in 2024 to more than $1 million a year.”