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You are here: Home / 2026 Campaign / Democrats’ Ad Plans Show Party Going on Offense

Democrats’ Ad Plans Show Party Going on Offense

April 23, 2026 at 5:37 am EDT By Taegan Goddard Leave a Comment

“The main outside group supporting Democrats’ efforts to regain control of the House is reserving $272 million in television and digital advertising ahead of the November midterm elections, with most of the money targeting seats currently held by Republicans,” the Wall Street Journal reports.

“The House Majority PAC outlined its plans Thursday to spend substantially in media markets from Miami to Phoenix to Philadelphia, where the most competitive races will determine whether President Trump keeps his Republican majority. Democrats are attempting to seize upon Trump’s slumping job approval ratings and public dissatisfaction over inflation and the economy.”

“The ad spending plan offers a road map to Democrats’ strategy for retaking the House and their top targets six months before the midterms—along with spending plans in areas that typically lean Republican.”

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Filed Under: 2026 Campaign

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About Political Wire

Taegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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