Where are we? What are we doing? We’re trying to launch a retail empire, of course, as a 2011 Melania Trump teams up with a company run by “successful businesspeople” to introduce the American public (the “consumer base”) to a “line of high-end skincare products” because, after all, “people frequently asked me about my regimen, marveling at the health of my skin,” and so, you see, what she really wanted to do was find a way to “empower women,” and if that means charging you $150 an ounce to put fish eggs on your face, then so be it. Ladies, patriotism looks different for everyone.