Why Limbaugh’s Apology Bombed

Howard Kurtz says the while Rush Limbaugh “dutifully recited the words, there was no music. He never called Sandra Fluke, the Georgetown Law student he had assailed as a ‘slut’ and ‘prostitute’ over her advocacy of contraceptive coverage. He kept slamming her for three days before issuing his statement of regret–which came as advertisers were starting to bail on his radio program, giving the exercise an air of damage control. He flunked the contrition test, retracting only his word choice and larding the statement with attacks on the left.”

“The apology failed for another reason: the mainstream media, much mocked by Limbaugh, has it in for him.”

Meanwhile, Radio Info reports that not only are paying advertisers still pulling their support but sponsors of unpaid public service announcements are also asking not to run on Limbaugh’s show.