Rubio Inc.

Sen. Marco Rubio (R-FL) “may be slipping down the shortlist of potential Mitt Romney running mates,” Politico reports, but the vice presidential buzz surrounding him “has helped put his new memoir on The New York Times‘s best-seller list, creating a windfall that could potentially wipe out the senator’s personal debt. Coffers for his campaign committee and leadership PAC also have become flush with cash in recent months — he’s seen a 50 percent uptick in donations.”

Said one GOP strategist: “This could be one of those times when you’re better off being the one everybody wants rather than being the one who actually gets picked.”