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You are here: Home / Republicans / GOP Path Back Requires a Culture Shift

GOP Path Back Requires a Culture Shift

January 10, 2013 at 11:21 am EST By Taegan Goddard Leave a Comment

Jon Ward notes Mitt Romney’s loss in the presidential election “forced the GOP to recognize that its support is built on a shrinking base of aging, ethnically monolithic, and geographically isolated voters — while the Democrats have amassed a coalition of growing and engaged constituencies. As one very senior Senate Republican aide put it to me, the party can’t win national and statewide elections just with ‘older white people’ anymore.”

“The path back for Republicans, and for conservatives more broadly, is as much cultural as it is tactical. Tactically, they need better candidates, and younger, more diverse people at all levels: political consultants, field operatives, grassroots volunteers. But to attract organic support from young people, women and minorities and continue harvesting new faces, conservatism needs an attitude adjustment: get hungry, get humble, and get to know more people who aren’t like you.”

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About Political Wire

Taegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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