Jon Ward notes Mitt Romney’s loss in the presidential election “forced the GOP to recognize that its support is built on a shrinking base of aging, ethnically monolithic, and geographically isolated voters — while the Democrats have amassed a coalition of growing and engaged constituencies. As one very senior Senate Republican aide put it to me, the party can’t win national and statewide elections just with ‘older white people’ anymore.”
“The path back for Republicans, and for conservatives more broadly, is as much cultural as it is tactical. Tactically, they need better candidates, and younger, more diverse people at all levels: political consultants, field operatives, grassroots volunteers. But to attract organic support from young people, women and minorities and continue harvesting new faces, conservatism needs an attitude adjustment: get hungry, get humble, and get to know more people who aren’t like you.”
