RNC Announces Minority Outreach Effort

RNC Chairman Reince Priebus announced a $10 million outreach initiative to better convey the party’s message to voters, particularly minorities, Roll Call reports.

Priebus said the GOP’s “unprecedented” self-evaluation has shown that it has a “quality of context” problem with relating to voters, largely because of “parachuting” into communities months before an election rather than building grass-roots support.