Republicans Launch Technology Catch-Up Effort

“Republicans are moving aggressively to repair their technological shortcomings from the 2012 election, opening a new tech race to counter a glaring weakness against President Obama,” the AP reports.

“With the blessing of party leaders, a new crop of Republican-backed outside groups is developing tools to improve communication with voters, predict their behavior and track Democratic opponents. After watching Obama win re-election with the aid of an unprecedented technological machine, GOP officials concede an urgent need for major changes in the way they reach voters. They are turning to a younger generation of tech experts expected to play a bigger role in the 2014 midterm elections and beyond.”