Republicans See BuzzFeed as Model

The National Republican Congressional Committee is going to copy Buzzfeed in a website redesign, National Journal reports.

“The committee spent hours poring over BuzzFeed’s site map and layout, studying how readers arrived at its landing pages and bounced from one article to the next. Unsurprisingly, a ton of traffic came from social media — but a lot of it also seemed to come from the site’s sidebar, said Lansing. So the NRCC’s redesign includes a list of recent and popular posts.”