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Gallup Begins Sweeping Review of Polling Methods

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A new Gallup report details the reasons why the polling firm believes that its polls failed to predict President Obama’s victory in the November election, National Journal reports.

The Hill: “Gallup has partnered with the University of Michigan for a top-to-bottom review of its operations. In a written post-mortem, the pollster said it’s not averse to making “major revisions or even a replacement model” if needed to produce more accurate data.”


Here’s the report:

Gallup 2012 Presidential Election Polling Review

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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