Political Ad Targeting Gets More Sophisticated

Wall Street Journal: “The new technology borrows heavily from traditional targeting methods that use information about where a person lives, how they have voted and what products they buy to predict future political behavior, and combines that research with richer-than-ever data about what shows people watch and when they watch them.”

“The result, writ large, is revolutionizing the billion-dollar business of political advertising, with implications for those who buy and sell it.”