Is the Polling Industry in Crisis?

Nate Silver: “There is no shortage of reasons to worry about the state of the polling industry. Response rates to political polls are dismal. Even polls that make every effort to contact a representative sample of voters now get no more than 10 percent to complete their surveys — down from about 35 percent in the 1990s.”

“And there are fewer high-quality polls than there used to be. The cost to commission one can run well into five figures, and it has increased as response rates have declined.1 Under budgetary pressure, many news organizations have understandably preferred to trim their polling budgets rather than lay off newsroom staff.”