The Best TV Shows for Political Ads

“Six weeks before Election Day, campaigns are deciding where and when they want to air their political ads all over the country. But not all shows and networks are equal in the eyes of media buyers. They have more choices than ever, and they approach these decisions with deliberation and armed with ratings data,” Roll Call reports.

“In interviews, operatives repeatedly said they look for three kinds of programs for political ads: Live events, and shows that attract women and seniors. Both parties fight fiercely for the female demographic, and seniors serve as one of the most reliable voting blocs in a midterm.”