“Three months after the launch, former CNN President Jonathan Klein—whose niche digital television company, TAPP, is backing the channel—claims it’s already turning a profit,” Lloyd Grove reports.
Said Klein: “It’s going really well. She asked us from the very beginning never to talk about specific numbers, because for her she says it’s not about the numbers. It’s about the message and enabling her followers to all get together and talk freely. So I can’t give you numbers. I can tell you that she’s hit all our milestones and that she’s posting content constantly.”
“Yet while it’s impossible to know, absent hard figures, whether the Sarah Palin Channel is succeeding in attracting an audience, it’s significant that the channel’s Web traffic, expressed in terms of unique visitors, is a tiny fraction of The Blaze’s 15.3 million in September (the most recent available numbers from Media Trend). The Sarah Palin Channel, by contrast, had a barely measurable 36,000 visitors in September, according to Quantcast.”
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