“The technologists who built the Democratic Party’s data-driven approach to campaigning are saddened by the results of the 2014 midterms, a political drubbing that not even even the sharpest get-out-the-vote operation could prevent,” CNN reports.
“But they are taking heart in a durable truth: Even as Republicans made impressive strides in digital and data-driven campaigning in 2014, Democrats retain a culture of innovation and an army of campaign geeks that far outpaces their GOP foes.”
“Republicans have gloated about their advancements in campaign science since being infamously outclassed by President Barack Obama’s voter turnout operation in 2012. After a much better year in 2014, they point with pride to new data programs that allowed GOP campaigns to better identify and persuade voters. But even the GOP’s top digital strategists continue look with envy at the technological ecosystem that Democrats and their allies have constructed over the course of a decade.”Save to Favorites